B Autohaus is introducing the Rowen accessories brand from Japan to the Thai market, according to a press release on Friday.
The company is also recruited Two Popetorn as the first presenter for B Autohaus, Akarawatt Kongsirikan, managing director of B Autohaus Co Ltd, said.
Akarawatt said that in order to raise the company’s business potential, B Autohaus has decided to expand services by officially importing Rowen premium auto accessories from Japan, aiming to cater to more than 10,000 customers acquired through 30 years of operation in the Kingdom.
Initially B Autohaus will offer accessories for luxury MPVs such as the Toyota Voxy, Alphard and Vellfire,
as they contribute to sales of over 2,000 units annually. This is expected to help raise the company's sales revenue by
as much as 30 per cent.
“We took more than a year in choosing the right brand and Rowen is a brand with very high potential. It’s an accessory brand that is highly popular in Japan,” he said. “We can see that in the past, Japan has had lots of brands in this product category. But only a few has suitable image, design and potential that will help in penetrate the Thai market.
“In Thailand there have been Rowen dealers in the past, and Rowen was highly popular with the BMW Z4 body kits offered 4-5 years ago,” Akarawatt said, adding that initially B Autohaus will start offering body kit packages including bumpers, spoilers, front grilles priced at Bt129,000, which comes with a 20-per cent discount for customers placing orders at the ongoing Bangkok International Motor Show at IMPACT Muangthong Thani.
Akarawatt said he is confident the company’s new auto accessory business will become successful because Thai customers have similar preferences as Japanese customers. Thai customers are also giving more importance to customisation, particularly those in the luxury MPV market, which is worth over Bt4 billion of per year.