Audi launches sale of its first EV in Thailand

Auto & Audio March 15, 2019 01:00

By   KINGSLEY WIJAYASINHA
THE NATION

18,495 Viewed

AUDI has officially launched its first electric vehicle in Thailand.



 

The Audi e-tron 55 quattro is a premium SUV that is 100-per cent electrically-powered, and is priced at Bt5.099 million.

More than 20,000 e-trons have been sold worldwide since its launch in the United States last year, and the German luxury carmaker wants to increase the markets where the new model is sold.

“The new model will be introduced in more new markets including Thailand, which is a high-potential market for EVs with high growth trends,” said Alexander von Waldenberg Dresel, Audi AG’s director for Southeast Asia, Taiwan and India.

“We are confident that the launch of the Audi e-tron 100-per-cent electric premium SUV in Thailand will help bring an important change to the Thai automobile industry, which is moving towards becoming an electric vehicle society. 

We take this opportunity to thank the Thai government for its support for EV use in an effort to lower the effects on the environment in Thailand,” he said.

The e-tron has an operating range of 417 kilometres on a single charge.

Krisada Lamsam, president and CEO of Audi Thailand, said, “The launch of the Audi e-tron will create a new trend in the premium car market, whether in terms of its performance, design and technology that answers to the lifestyle |and requirements of the customer.”

Krisada said the arrival of the new model also marks an important milestone in |the move towards the development of the “Smart City” concept. 

“Today we are ready for the change to sustainability by wasting no time in introducing EV technology into Thailand, as well as creating a historic cooperation with real estate giant Sansiri PCL, which has had a strong vision in terms of sustainability and responsibility to the environment throughout the years, in the ‘Dare to Change’ project. In a move to raise the level of its ‘green ecosystem’, Sansiri will |use Audi e-tron vehicles as part of its company car fleet,” he said.

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Apichart Chutrakul, vice chairman of Sansiri, said, “Sansiri and Audi Thailand is aware of the level of pollution in the world today. 

With similar ‘green mission’ visions, we have joined hands in a cooperation that will create a big change that could become world-level, starting with using the fully-electric Audi e-tron in our organisation. 

This will help reflect the DNA of our organisation, which is a determined and hands-on one, not just at the policy |level.

“This is also the first time that two industries – real estate and automobile – have joined hands to support the ‘green ecosystem’ and make a difference.”