Mercedes hails luxury dominance

Auto & Audio February 07, 2019 18:11

By The Nation

6,100 Viewed

Mercedes-Benz said it was the top-selling luxury car brand in Thailand last year, with record sales of 15,785 vehicles.



This is the 18th consecutive year that the German brand has finished the year in the top position, it said. 

Globally, it also achieved record sales for the eighth straight year with 2.31 million vehicles sold in 2018. 

Roland Folger, Mercedes-Benz Thailand, said: “Asia-Pacific was noted as a region with the highest annual sales as 943,473 Mercedes-Benz cars were delivered solely in this region. Regional growth of 7.8 per cent was highlighted as a growth figure higher than the year before. 

“Furthermore, Mercedes-Benz significantly delivered more cars to consumers in Japan, India, Thailand, Malaysia and Vietnam than previous years. 

“For Thailand, in particular, our sales record and annual growth hit a new high with 15,785 vehicles delivered and 9 per cent growth respectively. We, therefore, remain Thailand’s top player in the luxury auto market for 18 continuous years.”

He said the company plans to introduce over 20 new models in Thailand this year under all its brands – Mercedes-Benz, Mercedes-AMG, Mercedes-Maybach and EQ. With four new dealerships being appointed this year, the Thai network will be expanded to 36 within the end of 2019.

More models are also being picked for Thai assembly, with the latest two being the CLS53 4MATIC+ priced at Bt5.35 million and the E53 4MATIC+ coupe set at Bt6.99 million.