Krungsri Auto, an automotive finance company under the Bank of Ayudhya Plc, has set out to enhance engagement with existing customers through the campaign Krungsri Auto “Give”, opening up a new perspective for the automotive finance market by offering customers various exclusive privileges.
Looking to build brand love and brand advocacy, the campaign is part of Krungsri Auto’s effort to affirm its top-of-mind position in the automotive finance business.
Under the campaign, Krungsri Auto is offering existing customers a chance to redeem special privileges that fit with their preferences and lifestyles, ranging from exclusive experiences at concerts of leading Thai and international artists, well-known restaurants, top hotels and resorts, and first-class cinemas.
Officially launched at the end of October last year, Krungsri Auto “Give” campaign was very well-received, with the overall privileges being redeemed worth more than Bt 7 mIllIon . In 2019, Krungsri Auto plans to select a wider range of privileges to offer the best customer experience that goes beyond automotive finance.