Solar Gard targets 5% of market next year

Auto & Audio December 07, 2018 15:52

By The Nation

Solar Gard, which makes window film and protective coatings for the architecture and automotive markets, hopes to win a 5 per cent market share in Bangkok next year with sales of Bt60 million, the company said in a recent press conference.



Kunat Lertratananon, CEO of Solar Gard, said presently Solar Gard has a total of seven dealerships, located in Rachayothin, Barom Ratchachonnanee, Ekamai, Ramindra, Rangsit and Pak Kret. 

“Solar Gard plans to grow continuously in Thailand,” Kunat said. “We have a target of achieving 5 per cent market share from a market worth Bt1.5-1.6 billion per year.

“In 2019 we plan to appoint more dealers in major provinces such as Chiang Mai, Nakhon Ratchasima, Songkhla and Phuket respectively. We also plan to appoint seven more dealers in Bangkok.”

“Competition in the solar film market in Thailand is pretty fierce especially with car showroom groups. However, solar films have become a necessity that consumers are willing to pay for, compared to other goods in the car accessory segment,” he said. 

The new car market this year is expected to exceed 920,000 units, which will benefit the solar film business due to this growth.