Wichit Wongwatthanakan has been appointed as managing director of Ford Thailand.
He will report directly to Yukontorn ‘Vickie’ Wisadkosin, president of Ford Asean.
Wichit is currently deputy managing director in charge of customer service and dealership.
Ford’s sales through August increased 26 per cent to 43,578 vehicles, helping drive overall market share up 0.3 percentage points to 6.6 per cent.
Wichit has been with Ford for more than 22 years, serving in roles of increasing responsibility, including leadership positions across sales, customer service and dealer development.
He first joined Ford in 1996 as a technical service operations manager.
Wichit earned a bachelor’s degree of education science in mechanical engineering and master’s in business administration in marketing.