Ford Thailand recently announced first quarter sales growth of 33 per cent year-over-year to an all-time quarterly best of 17,235 vehicles, driven by a record sales and segment share from the Ranger pickup and Everest SUV.
The record quarter helped Ford continue to outpace the overall industry, driving its market share up 1.1 per cent from the same period last year to 7.3 per cent, the company said.
“We’ve gotten off to a fantastic start this year, and the segment-defining Ranger continues to drive our overall performance and its own steady segment share gains,” said Yukontorn Wisadkosin, president of Ford Asean.
The Ranger delivered a record quarterly performance with first quarter sales rising 34 per cent year-over-year to 14,199 vehicles. The quarter helped Ranger add 2.5 per cent to its segment share versus the same period last year to a best-ever 13.8 per cent.
The Everest mid-sized SUV delivered its best-ever quarterly performance with sales rising 43 per cent year-over-year to 2,530 vehicles. The Everest’s record quarter allowed it to capture 16.5 per cent of its segment share, up 4.4 per cent from the same period last year.