Ducati opens first showroom in Myanmar

Auto & Audio April 03, 2018 01:00

By THE NATION

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THE FIRST DUCATI motorcycle showroom in Myanmar has opened in Mandalay, including the only fully-equipped Ducati-approved service centre in the country.



As the official Myanmar distributor for the luxury Italian bikes, SGG Motor Services Ltd, a subsidiary of Yoma Strategic Holdings Ltd is behind the opening. SGG has been importing and selling the motorcycles in the country since February 2017.

With the opening of the new showroom and service centre, the full range of Ducati models – including the iconic Monster “muscle bike”, the Panigale V4 “superbike”, and the hip Ducati Scrambler – are now available in Myanmar.

“With our excellent range of products and early market entry we have a great opportunity to capture a large share of a motorcycle leisure market that is constantly growing in Myanmar,” said Michael Rudenmark, head of automotive for Yoma Strategic.

The company’s goal “is to share our passion for Ducati’s unmistakably Italian motorcycles” and offer Myanmar bike enthusiasts the latest and most exciting models of one of the world’s most prestigious motorcycle brands, he said.

Ducati’s regional director for Asia, Marco Biondi said the new partnership with SGG would “offer our customers premium sales and aftersales services”.

 “Ducati is a highly desirable Italian brand, driven by unmistakable design, quality excellence and passion for performance. We are glad to share these values with our community of ‘Ducatisti’ in Myanmar, thanks to a superior ownership experience.”

The “Ducati riding experience” will also be introduced in Myanmar. These sessions will offer riders instructions on how to handle, ride and maintain Ducati bikes safely in line with internationally recognised procedures.