After a year of growth in 2017, automakers are hoping to maintain the sales momentum this year, with the Bangkok International Motor Show serving as the first major sales event.
Over 39,000 orders were placed for new models at last year's event, which attracted 1.6 million visitors.
Organiser Prachin Eamlumnow says that 30 auto and 15 motorcycle brands are taking part in the show, which is considered the largest automotive exhibition event in the region. The event officially starts today and runs until April 8 at the Challenger Hall, IMPACT Muanthongthani.
The theme of this year's event Is "Revolution in Motion", and many are expecting to see the latest innovations in the automotive world, including EVs (Electric Vehicles) and PHEVs (Plugin Electric Hybrid Vehicles).
One of the most talked about EVs being displayed is the MINE Mobility, which is owned by Energy Absolute PCL, a Thai company. Three models are being shown, all priced under Bt1 million, each offering an operating range of 200250kms on a single charge. Energy cost per kilometre is approximately Bt0.30.
Other EVs being shown include models from FOMM, developed in Japan, China's BYD and Hyundai’s Ioniq EV, coming with a top speed of 165km/h and a range of 280kms, priced at Bt1.749 million. One of Nissan's highlight is the Leaf EV, which is being marketed commercially for the first time in Thailand.
Meanwhile German luxury car makers are putting emphasis on PHEVs such as MercedesBenz C 350 e as well as MHEVs (Mild Hybrid Electric Vehicles) the Audi A7 Sportback.
Ford is also attracting big crowds at its booth, with the official launch of the Ranger Raptor fulloption pickup. Priced at Bt1.699 million, it is the most expensive 1tonne pickup made in Thailand.
Toyota staged the soft launch of its CHR sporty subcompact crossover late last year, but will be hoping to collect more orders from the Bangkok Motor Show.
Luxury cars have a strong position here, with RollsRoyce introducing the new Phantom, which is the costliest production car at the show with retail prices starting at Bt59.5 million for the longwheelbase version.
Nissan fans are celebrating as Nissan Motor Thailand has decided to officially offer the GTR in Thailand. Retail pricing for the 555horsepower allwheeldrive sportscar has been set at Bt13.5 million.