Terra set for Asian launch after China 

Auto & Audio February 27, 2018 01:00

By   THE NATION

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JAPANESE automaker Nissan will launch its new PPV (Pickup Passenger Vehicle) in China this spring followed by other Asian markets.



The company unveiled its plan for the pickup-based SUV in a statement yesterday. 

Thailand, the global manufacturing base of the Navara pickup truck that the Terra was based upon, is also expected to start offering the Terra.

Nissan's frame and LCV business unit - which manufactures frame-based SUVs, pickups, vans, light-duty trucks, is seen as critical to achieving the company's mid-term objectives, the company said in the statement. One in every six Nissan vehicles sold globally is a frame-based vehicle or an LCV, and the company is focused on capturing this division's full potential, Nissan said. The business unit's objectives under the mid-term plan include increasing sales by more than 40 per cent by 2022 and becoming a global leader in pickups and frame-based SUVs.

Ashwani Gupta, senior vice president for Nissan's frame and LCV business, said the Terra would go on sale this spring, first in China, with other Asian markets soon to follow.

He added: “Nissan's frame and LCV business is seeing steady growth, and with our ambitious mid-term plan and growing product lineup, we're confident growth will continue. It is an exciting time for Nissan. We have the Nissan Terra arriving soon, the award-winning Nissan Navara is now in 133 markets worldwide, and more drivers are purchasing our LCVs around the world."

In 2017, Nissan's global frame and LCV sales reached 907,929 vehicles, about a 7 per cent increase from the prior year.