More than 15,000 Suzuki Swift eco cars are expected to be sold this year.
  More than 15,000 Suzuki Swift eco cars are expected to be sold this year.

Suzuki targets first-time car buyers with all-new Swift 

Auto & Audio February 09, 2018 01:00

By The Nation

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Japanese carmaker Suzuki hopes to sell over 15,000 units of the all-new Swift eco car in the Thailand this year.

The new Swift was officially launched in Bangkok yesterday with prices ranging from Bt499,000 to Bt629,000 for the top model with a navigation system –presently, only the CVT (Continuously Variable Transmission) version is offered. 

Wallop Treererkngam, executive director for sales and marketing at Suzuki Motor (Thailand) Co Ltd, said the Swift is targeted at first-car buyers aged from 21-39 years old.

Suzuki is aggressively marketing the new Swift, offering a Bt3,999-per-month installment as well as a loyalty programme with free accessories worth Bt20,000 being given away for current Swift owners purchasing the new model.

Wallop said while the eco car market in 2017 reached sales of 156,239 units, Suzuki accounted a total of 21,300 eco cars, an increase of 13.3 per cent compared to the previous year. It commanded 13.6 per cent of market share. 

“The Swift has maintained its high popularity in the market, with more than 8,000 units sold last year,” he said. “We believe, with the growing automobile market, Suzuki will be able to again register significant growth this year ."

The Swift is powered by a newly-developed 1.2-litre engine boasting a fuel economy of 23km/litre.