Siam Piwat pumps Bt50m into ‘Siam Delightful Chinese New Year’ campaign

Auto & Audio February 05, 2018 17:23

By The Nation

Siam Piwat, the owner and operator of Siam Paragon, Siam Centre and Siam Discovery under the “One Siam” banner, has joined forces with KBank Credit Card and is investing more than Bt50 million in a campaign to celebrate Chinese New Year.



 

“Siam Delightful Chinese New Year” is aimed at attracting both Thai and international shoppers to experience all the excitement during the New Year period throughout the “One Siam” area. 

With over 999 Chinese lanterns, imported gorgeous performances from China, and auspicious events, as well as promotions and special prizes for the New Year, the campaign runs from today until March 11, Siam Piwat senior executive vice president-marketing Mayuree Chaipromprasith said on Monday.