Maserati appoints Accenture to increase auto interactivity

Auto & Audio February 03, 2018 15:07

By The Nation

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Accenture announced on Friday that they had been appointed by Maserati, to help enhance the experience of the luxury automaker’s customer experience across all digital channels, expand global sales and extend Maserati’s brand equity around the world.



Maserati will work with a team drawn from across Accenture Interactive, including data-driven marketing, digital delivery and creative services from its creative agency, Karmarama.

“Progressive businesses like Maserati recognize that experience is the new battleground, with customers expecting integrated, human-centered experiences both digitally and in the real world,” said Nontawat Poomchusri, country managing director and financial services lead, Accenture in Thailand.

“The mandate from Maserati is clear: to use digital to help drive sales and at the same time build premium brand equity. We’re here to design a comprehensive marketing strategy designed to achieve both of these targets in a connected way, seeking the most creative and enduring customer experiences through the combination of data, content and innovative marketing technologies.”