After staging a soft launch for the C-HR subcompact crossover in November, Toyota is now ready to officially take orders for the new model.
Distributor Toyota Motor Thailand Co Ltd (TMT) announced in a Friday press release the official pricing of the C-HR as follows: 1.8 Entry Bt979,000, 1.8 Mid Bt1,039,000, HV Mid Bt1,069,000 and HV Hi Bt1,159,000.
Toyota expects the C-HR will help it enter the subcompact crossover market and compete against the Honda HR-V, Mazda CX-3, Ford Ecosport and Nissan Juke.
Toyota said that at the recent Motor Expo more than 3,000 customers signed up to purchase the C-HR. But since the official pricing was not made public, no fees were collected.
With 3,000 customers signing up, Toyota will be thinking to revise its modest C-HR sales target of 2,000 units per year.
TMT senior vice president Vudhigorn Suriyachantananont said customers who signed up will have their vehicles delivered starting in March.
The company is offering a custom nameplate for customers placing orders before February 28, as well as extending the warranty to 5-years/150,000km and 10 years for the battery in hybrid models, which boast a fuel economy of 24km/litre.