Tata Motors reports boost for brand image and sales

Auto & Audio July 21, 2017 14:14

By The Nation

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Tata Motors (Thailand) Limited has reported improvements in the overall brand image, sales, dealer support and greater confidence from dealers and customers.

The company recently held its 2017 Annual Dealer Conference and reported positive operational results for fiscal year 2016. Sanjay Mishra, chief executive officer of Tata Motors (Thailand) Limited, disclosed key marketing initiatives for fiscal year 2017 and plans to build on a solid foundation for brand image improvement – to help further strengthen dealer confidence. The company reported improvements in its brand image from activities collectively executed in the last 2-3 years. 

He said total vehicle sales in Thailand grew by 1-2 per cent, with sales of the heavy-duty truck segment growing at 6 per cent and the pickup segment at 3 per cent. 

The Thai automotive industry saw improvements in sales in the first quarter of 2017 from almost every segment, with strong growth generated by the heavy-duty and pickup truck segments.

Tata Motors Thailand sales in fiscal year 2016 rose by 20 per cent and saw a 40-per-cent boost in total pickup truck sales for fiscal year 2016 (excluding sales for Super Ace Mint). 

"Solid performance in fiscal year 2016 underscores the substantial progress we are making in terms of sales and increase in market share… A recent independent survey was conducted in Thailand to help measure confidence towards pickup truck brands in Thailand. Tata Motors was awarded the 7th place from the 10 brands sold in the country – showing a significant improvement from 8th place from the previous year.”

“Tata has been taking steps to elevate manufacturing processes, quality of key products such as the Tata Xenon, and assembly of the Tata Super Ace Mint for the first time in Thailand. The new plant will be able to accommodate new products and increase production demands for the company,” Mishra said.