Ford Thailand’s second-quarter sales jumped 34 per cent year-on-year to 12,575 vehicles, driven by continued growth in demand for the Ranger pickup truck and Everest mid-size SUV.
Ford said on Thursday that the quarterly sales results translated into an overall market share gain of 1.3 percentage points to 6.3 per cent for the April-June period, marking Ford’s highest quarterly market share.
“The Ranger and Everest continue to generate an increasingly wider and stronger appeal among Thai consumers across the country, allowing them to continue outperforming their respective segments,” said Narong Sritalayon, deputy managing director for Ford Thailand.
The Ranger drove Ford’s overall growth in the second quarter with sales increasing 45 per cent to 9,748 vehicles. The Ranger’s segment share rose 3.7 percentage points from the same quarter of last year to 12.2 per cent.