Chevrolet Thailand today launched its “Child Occupant Safety” campaign in collaboration with Child Safety Promotion and Injury Prevention Research Centre, Ramathibodee Hospital of Bangkok to boost the use of child safety seats.
According to the World Health Organisation, Thailand has the second highest road fatality rate in the world. Every year, more than 140 Thai children die and 2,000 are injured in car accidents, in part because there is no child restraint law, insufficient use of child safety seats, and 70 percent of parents mistakenly think a seat belt is sufficient protection for young passengers.
Dr. Adisak Plitponkarnpim, Director of Ramathibodee Hospital’s Child Safety Promotion and Injury Prevention Research Centre said child car seats can increase safety for infants by 70 percent and urged parents to put their children in the backseat, as it is five times safer for kids than the front seat.
Chevrolet and Ramathibodee Hospital share the same objective on the Child Occupant Safety campaign. Together, we hope to raise awareness for more Thai people to use child safety seats, not just in Chevrolet vehicles, but in all vehicles where children are passengers. We rely on the good judgement and social responsibility of all adults who travel with children, including their parents, teachers, and anyone responsible for a child’s safety, said Jeeranut Sangdee, Director of Communications, Chevrolet Sales Thailand.
Chevrolet will promote the Child Occupant Safety campaign in a concept of “install-sit-safe” at various road show stops at schools and auto show events around the country this year. By using “Chevy and Gigi”, the project’s kid-friendly cartoon mascots help build awareness.
In Thailand, GM’s CSR commitment for 2016 is “Driving A Better Tomorrow”. CSR initiatives are grouped into three main pillars, comprising Safer, Smarter and Healthier.
The Child Occupant Safety campaign supports the Safer pillar. The initiatives also include education and sport programs for the Smarter and Healthier pillars, respectively.