BMW Group Thailand has hit the road with leading Thai fashion designer Vatanika Patamasingh to create a special BMW i8-inspired collection, which will be officially unveiled at Elle Fashion Week 2014 tomorrow.
Being the first ever plug-in hybrid sports car that can be fully recharged by any household power socket within just three hours, the BMW i8 is a perfect example of ground-breaking technology combined with sophisticated style. Inspired by BMW i8’s flat silhouette, the unique double-kidney grille highlighted in the BMW i Blue and athletically sculpted surfaces, Vatanika explored futuristic fabrics to mirror the car’s innovative spirit.
“The BMW i8 is a visual masterpiece,” Vatanika said. “The BMW i Blue body line is bold and modern, while the scissoring doors lend a sense of movement to the whole. BMW i8’s construction is extremely fine, with great attention to detail. The same applies to this exclusive collection. Appropriate for the BMW i8, it is intended to reflect the luxurious lifestyle of European Café Society in the 1920s: royalty, aristocracy, famous artists, writers and painters,” says Vatanika. “That glamour is modernised and updated with unfamiliar, eye-catching contemporary silhouettes – like that of the BMW i8 – to make this a collection that draws on the past to capture the future.”
“The BMW i8 represents the triumph of future mobility, inspirational design, and a new understanding of premium that is strongly defined by sustainability,” said BMW Group Thailand president Matthias Pfalz. “We are all very excited to have Khun Vatanika working on the BMW i8 collection. Her vision and creativity are the perfect complement to the BMW i8’s unique and revolutionary character”.
The “Vatanika Presented by BMW” fashion show will be held tomorrow at 4pm at CentralWorld, Bangkok.
For more information on the BMW i8, check out: http://www.bmw.co.th/th/en/newvehicles/i/i8/2013/showroom/index.html