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Jan-April advertising spending drops 7.5%

Nielsen (Thailand) reported that advertising expenditure in the first four months fell by 7.57 per cent from Bt36 billion in the same period last year to Bt33.29 billion.

Advertising spending via TV saw a 6.38-per-cent drop to Bt20 billion. Newspaper adverts fell by 14.61 per cent to Bt3.9 billion, while radio ads decreased by 13.46 per cent to Bt3.9 billion. Magazines witnessed an almost 20-per-cent decline to Bt1.3 billion. In-store media suffered a drop of almost 40 per cent to Bt484 million and Internet media declined by 6.8 per cent to Bt258 million.

Only cinema advertising enjoyed growth, of 17.8 per cent to Bt2.21 billion.

Adviser on ownership

The National Broadcasting and Telecommunications Commission will hire an adviser to draw up a plan to cap the total spectrum ownership of telecom operators, said telecom committee chairman Settapong Malisuwan.

The draft is expected to be finished in June next year, he added.The NBTC will auction two licences for the 1,800-megahertz spectrum in August and two licences for 900MHz in November. It is expected to auction bandwidth on the 2.6GHz spectrum next year and another 1,800MHz band in 2017.

Pirating crackdown

An auto-parts manufacturer with Thai and Japanese shareholders was among nearly 50 businesses raided by police for using unlicensed software in their business operations in the first four months of the year, according to the Economic and Cyber Crime Division.

The Samut Prakan company, was caught using unlicensed Siemens PLM software.


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