Yanhee Hospital aims high despite political turmoil

Corporate February 28, 2014 00:00

By Bamrung Amnatcharoenrit
The N

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Yanhee Hospital, a private institution known for cosmetic and plastic surgery, is putting a lot of effort in its plan to achieve a 5 to 10 per cent growth this year, despite the gloom cast by the ongoing political protest.

The hospital, which is recognised regionally, recorded a drop in both Thai and foreign patients so far this year. 
The ongoing political problems seem to be making people delay plans to undergo aesthetic services at the hospital. Obviously Thai patients feel it is not appropriate, while foreigners are staying away over security concerns. Boonsri Phromduang, marketing director for cosmetic service at the hospital, said the number of patients was expected to drop 10 per cent in the first quarter, though she declined to reveal the exact number.
The hospital currently gets more than 2,000 to 2,500 patients per day for both general treatment and aesthetic operations. In 2013, foreigners accounted for 30 per cent of the total patients and 60 per cent of the total services provided were related to general medicine. 
Spending per head on cosmetic and plastic surgery at the hospital stands between Bt10,000 and Bt30,000, though the hospital expects this to rise to Bt50,000 per head in the near future. Up to 50 Japanese women come to the hospital for sex-change operations per year. The hospital is also popular among South Korean patients as they have confidence in the professionalism of Thai doctors. 
Boonsri said the hospital had earned a name for itself overseas via word of mouth and promotional campaigns. Yesterday, she welcomed Tourism Authority of Thailand (TAT)’s move to launch the ‘‘Thailand Extreme Makeover’’ campaign, aimed at promoting the Kingdom as medical service destination.
Thailand generally has a competitive advantage over rivals as it offers friendly service, professional medical staff, specialist treatment, and most importantly, it is about 50 per cent cheaper than Singapore and Malaysia. 
The hospital’s foreign patients mostly hail from Australia, South Korea, Japan, Middle East and China, and the number of Chinese patients is expected to rise due to an agreement with a beauty agent in the mainland. The hospital is also planning to promote its services in the United States and among other Asean countries, especially Myanmar, in its goal to increase its foreign patients by 5 to 10 per cent per year. 

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