VNU Exhibitions, Fava to cooperate on livestock-industry trade shows

Corporate February 18, 2014 00:00

By The Nation

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VNU Exhibitions Asia Pacific is collaborating with the Federation of Asian Veterinary Associations to build a network of livestock industry partners in Asean and to improve content and management in trade shows.

VNU Exhibitions Asia Pacific is a joint venture of Netherlands-based VNU Exhibitions Europe and TCC Exhibition and Convention Centre focusing on the development of business-to-business exhibitions, particularly in the agrifood, livestock, water and energy, sustainable building and construction, and laboratory equipment industries.
Johnson Chiang, president of Fava, said his organisation’s mission is to enhance the quality of life of the people in the region through responsible animal care and welfare.
VNU Exhibitions will support Fava with scholarship programmes in Asia, while Fava will support knowledge sharing and new trends in the industry through VIV Asia and ILDEX Exhibitions in Myanmar, Vietnam, Indonesia and Cambodia until 2016. Gerard Leeuwenburgh, managing director of VNU Exhibitions Asia Pacific, said this is the only way to develop the industry. 
Dutch Ambassador Joan Boer said innovations are needed to scale up production effectively – not by copying Dutch technology, but by developing local solutions.
“The increased focus on food quality and animal welfare is both an opportunity and a challenge for producers. VNU in cooperation with Fava can provide an excellent platform to bring together people from all over the world to jointly face the challenges that lie ahead in animal production in Asia and realise the great opportunities that Asia has to offer,” she said.
Ladda Mongkolchaivivat, general manager of VNU Exhibitions Asia Pacific, said ILDEX Exhibitions bring into the country new international technologies and build the platforms for market opportunities while maintaining a localised approach. 
VNU Exhibitions and the Thailand Convention and Exhibition Bureau last week staged Horti Asia on the Move and ILDEX on the Move as its fourth roadshow in Chiang Mai prior to organising Horti Asia 2014 in Bangkok from May 8-10. It is a regional trade show for horticultural and floricultural production and processing technology with almost 100 international exhibitors and over 40 local exhibitors.