Twenty Four Shopping beckons new-age consumers

Economy January 08, 2014 00:00

By The Nation

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CP All Plc enters the New Year with a plan to penetrate the online shopping business.

The operator of the 7-Eleven convenience store chain has formed a retail management unit called Twenty Four Shopping Co with registered capital of Bt30 million to cater to new-age consumers. The company targets sales of Bt4.3 billion in the first year of the 24-hour shopping service. 
Ampa Yongpisanpop, vice president of CP All and Twenty Four Shopping, said yesterday that CP All had transformed its Seven Catalogue business into the new company, which provides services and distributes over 5,000 products.
Customers can order through various distribution channels: 
_ Catalogues on the shelf at 7-Eleven branches. 
_ Catalogues on books. Customers can purchase goods via the Seven Catalogue that comes in a variety of styles to meet the demands of each target group. 
_ Catalogue call centre at 02-711-7666. 
_ E-commerce via four websites –,, and 
_ Special service. This is a centre where customers can order special products such as souvenirs, presents, premiums and gifts and send them to state and private agencies including financial institutions that want to send such products to their customers or members nationwide. Customers can order, book and receive these products at every 7-Eleven across the country 24 hours a day. This is the latest innovative service for the greatest convenience for customers to be introduced in the country.  
Twenty Four Shopping’s policy is to promote small and medium enterprises. More than 100 SMEs sell their products through the Seven Catalogue, which lists more than 2,000 items. The company has set a target to increase the products to over 30 per cent this year. 
It also plans to support sustainable growth with the development of delivery in the form of a store hub. SMEs can temporarily store their products at a nearby 7-Eleven until a truck from Seven Catalogue’s central distribution centre picks them up and stores them at the warehouse. 
This can help SMEs save time and transportation costs. It also helps maintain the products’ freshness and quality. The company also aims at promoting and supporting SME products that are innovative and feature a difference and good quality as it encourages SMEs to develop more products to meet the various needs of customers. 
Twenty Four Shopping will focus on developing a comprehensive online purchasing system and improving its call centre to support the distribution of products through multiple channels. 
It will develop innovative products with entrepreneurs and help retailers make good quality products that meet the market’s demands. It will add warehouses to the two in Nonthaburi’s Bang Bua Tong district and in Chon Buri. 
“Our aim is to reduce the delivery time to ensure the customer gets a product faster,” he said.