TrueVisions to have internal rating system

Corporate June 23, 2014 00:00

By Usanee Mongkolporn

The Nati

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TrueVisions is considered developing an internal TV rating system for Bt50 million to measure its own pay TV channels against all public and commercial terrestrial digital TV channels.

Suphachai Chearavanont, CEO of True Corp, the parent of TrueVisions, said last week that to make the survey as accurate as possible, the sample size would be up to 20,000 households out of its 2.4 million subscribers. If the system works well, it might be offered to companies outside the group. No rating licence is needed, as the system is designed for company use.

Nielsen (Thailand)’s TV audience ratings are the common currency in the media industry. TrueVisions has also speedily migrated its customers from its MCOT concession to its pay TV licence, as the concession expires in September. Suphachai said he supports the watchdog’s plan to allow households to buy satellite TV set-top boxes to watch digital TV.

According to the plan, vouchers will be given away by the regulator to households to use to purchase a digital TV receiver, cable or satellite TV set-top box, or a digital-ready television.

However, many digital TV stations have opposed the satellite TV option, arguing that satellite and cable TV operators are their rivals. The watchdog should limit the coupon to buying only a digital TV box and a digital-ready TV, they say.

Suphachai said that applying the plan to satellite TV boxes would help accelerate the expansion of the viewer base of digital TV channels, since satellite TV stations also carry digital TV channels.

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