The Nation

business

Smaller
Larger

Tourism Sector

Political tension escalates. Avoid investment, downgrade to UNDERWEIGHT

Tourism Sector

- Political situation escalates as protesters clash with police officers

Political situation in Thailand heated up during the weekend (30 November

- 1 December) after the People’s Democratic Reform Committee (PDRC)

upgraded its rally. Protesters moved to seized more government offices

until there were clashes between the police officers, while the fight

between the red-shirt protesters and Ramkhamhaeng University students

left 5 killed and 53 injured.

- Tourism severely affected as high season has approached

The ongoing political unrest is considered as a significant negative

sentiment toward the tourism and hotel industries during the high season.

32 foreign embassies, including Singapore, Japan, China, South Korea, UK,

Netherland, India, Israel, and Slovak, issued notices warning their citizen

to avoid traveling to Thailand. The current warnings are at level 2 and 3

and might be upgraded, with more embassies join, if the situation turns

more violent and more people get killed or injured. However, if the

problem and escalation can stop and reasonable explanation about the

situation is given to local and foreign tourists for their understanding, the

negative impact would last only in the short term and be limited only in

Bangkok, which would take around two to three months to regain tourists'

confidence about security. However, in the worst case scenario that the

problem is prolonged, the tourism industry might fail to meet its goal in

2014 which expects the number of foreign tourists to increase from 25.5-

26 million projected this year to 28 million. We will closely monitor the

situation and assess the impact on the Thai tourism continuously.

- Negative sentiment. Downgrade to UNDERWEIGHT. Avoid hotel stocks

The aforementioned negative factors would put pressure on the movement

of stocks in the tourism and hotel sector and make them less attractive for

investment despite the high season. Accordingly, we downgrade our

recommendation from NEUTRAL to UNDERWEIGHT and recommend

staying away from stocks in the sector in the short term. Of three

hotel stocks under our study, MINT would get the least impact from the

situation, thanks to its diversified business structure and because the

income from its hotels in Bangkok makes up less than 10% of its total

operating income. CENTEL's 55% income comes from the food business,

while the hotel business comprises 15-16% of its total income. ERW

depends mostly on the hotel business at 90% and its hotels in Bangkok

accounts for 60-70% of its total income, so it would get the greatest effect.




Comments conditions

Users are solely responsible for their comments.We reserve the right to remove any comment and revoke posting rights for any reason withou prior notice.