Line, the world's leading mobile chat platform, has announced the first-ever Line Pop-up Store in Thailand.
Located at the heart of Bangkok’s shopping district – the BTS Skytrain entrance on the first floor of Siam Centre – the Pop-up Store brings the ultimate Line experience for everyone to enjoy, showcasing a full range of the South Korea-based company’s genuine merchandise featuring its popular original characters; Brown, Cony, Moon, James, Sally and many more.
To date, the original Line merchandise has been available in Thailand only through promotional activities, as prizes for lucky draws or contests. Through the Line Pop-up Store, Thai fans now have a great opportunity to own original products.
Moreover, fun activities will be conducted at the store, including a Valentine’s Day photo competition in which the winners will get the Brown & Cony Valentine’s Day limited edition.
Anyone can join the competition from January 31 to February 14 by taking a couple’s photo in the Line Friends Pop-up Store and uploading it with their e-mail address to a Line Friends Official Account (ID: linefriends_th) after subscribing to the account.
In addition, from January 15 to 29, the first 100 visitors each day to share an image from the Line Pop-up Store on their Line Timeline and subscribe to a Line Friends Official Account will get a Line Friends ear-cap plug for free.
“We have noticed that lots of Thailand users were longing for Line merchandise, such as Line dolls, key chains, cups and various other cute items, which were available through very limited routes only. Thanks to the huge popularity of Line in Thailand, we decided to bring Line Pop-up Store to Thailand as a way to express gratitude to our fans,” said Jinwoo Lee, country director of Line Thailand.
Known as a lifestyle centre in Bangkok, Siam Centre was chosen to be the most suitable place to present Line’s first Pop-up outlet in the Kingdom.
As one of the biggest shopping malls with a large floating population of youths and family segments, Line expects the venue to become a centre of attraction for not only Line fans, but for everyone to enjoy its activities, he said.
Line, which has reached more than 22 million Thai users, also recently opened an e-commerce service – Line Flash Sale – to provide exclusive and high-end limited-edition products for Thai fans. This met with great success, with the first high-profile flash sale selling out in three minutes.
Line will continue to provide localised services for Thai users in order to strengthen its position as what Lee calls “the most beloved mobile platform in Thailand”.
More Line merchandise is on its way to meet the increasing demand from its many fans, he added.