Thais spend 20% more on consumer goods during festive seasons

Spending on fast-moving consumer goods (FMCG) during New Year festive season was expected to have increased by over Bt5 billion, adding extra benefits to supermarket and hypermarket chains.

According to Nielsen study on consumers' year-round additional spending on festive seasons, the extra spending contributed 40 per cent of overall additional festivity spending in Thailand worth Bt12.5 billion in 2012.

The latest Nielsen's study on consumers' spending behavior during festive seasons indicates that Thailand FMCG market benefits the most from consumers' additional spending during the New Year season (an increase of Bt5 billion), followed by Songkran (Bt3.7 billion) , Vegan Festival and Chinese New Year's (approximately Bt500 million each).