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Thai Life shoots for surge in premiums

Thai Life Insurance targets 30-per-cent growth in first-year premiums by focusing on corporate customers, estimating a total of Bt17.2 billion, company president Chai Chaiyawan said. He said the insurer continued to adjust its business strategies to suit the changes in consumers' behaviour and the market environment by fine-tuning all aspects of the company's operations.

For this 72nd-anniversary year of Thai Life, the company will focus on being a "people business", serving the needs of clients, both directly and indirectly, rather than just selling life-insurance policies, he said. It will strive to earn its clients' trust and respond to all their insurance and financial-protection needs in a responsible manner.

Thai Life's marketing policy and campaigns this year will focus on creating an atmosphere of warmth, security, trust and social responsibility, Chai said.

The company sees the importance of developing its insurance agents and representatives to become not just life planners, but "life partners" for clients, he said. In addition, Thai Life strives to provide maximum benefits to its clients through its insurance products and to society through its social-contribution activities.


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