ALREADY one of the most popular quick-service restaurants in Asia, Texas Chicken recently finalised a deal that will increase the brand's exposure in the Southeast region of the continent.
The deal, which features seven planned restaurants over the next few years, will make Texas Chicken the largest, most visible quick-service fried chicken restaurant in the country and its famous, quality fried chicken and signature honey-butter biscuits readily available to more than 6 million people who call Laos home.
“Construction on the first restaurant location is expected to begin within 60-90 days,” said Jean-Boris Roux, Hospitality Division Director of RMA Group of Laos – the new franchisee for this endeavour. “We look forward to bringing the taste and expertise of Texas Chicken to Laos, along with the quality that is synonymous with the brand worldwide.”
The RMA Group, through its subsidiary EFG (Express Food Group), currently operates pizza, ice cream, and BBQ restaurants throughout the region and has vast experience in entering new countries. A diversified company and leader in creating sustainable solutions in the areas of automobile, heavy equipment, engineering services and Franchised Food Services, RMA boasts over 30 years of experience in the Asia Pacific region and a strong dedication to quality and integrity.
“With its strategic location near Thailand and Vietnam where we currently operate 13 restaurants, Laos is a logical next step in our continuing development in the Asia region,” said Tony Moralejo, Senior Vice President & Chief Development Officer at Texas Chicken/Church's Chicken. “Any time we have the opportunity to bring our brand to a wider audience with an experienced franchisee like RMA Group, it's a welcome expansion for the entire Texas Chicken brand”
The first restaurant in Laos is planned for Vientiane with a target opening of late 2016. Like other international Texas Chicken restaurants, the Laotian restaurants will have a core menu of classic Texas Chicken favourites such as hand-battered, freshly prepared original and spicy fried chicken and honey-butter biscuits.