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Tesco Lotus launches World Cup-themed promotion

TESCO LOTUS has launched a promotion called "Go Go Goal" to celebrate the Fifa World Cup, which will kick off next month in Brazil.

"Tesco Lotus is aware that many of our customers are waiting expectantly for the forthcoming 2014 Football World Cup," chief marketing officer Wanna Swuddigul said. "We've made every arrangement for customers to cheer on their favourite teams with new products and promotions in every department.

"There are football-themed apparel, utensils and toys as well as party sets and great offers on food, snacks and drinks. There is a great promotion on TVs - any TV purchase of over Bt12,990 will come with the RS Sunbox set-top box to watch every World Cup match for free, with an extra discount for paying with a participating credit card, as well as free delivery."

Shoppers at Talad Lotus and Tesco Lotus Express can collect "Doraemon Football Club" stamps for Doraemon collectibles.

From 29 May today through July 13, every Bt600 spent along with a Tesco Clubcard will be eligible for two levels of lucky draw. One 42-inch Hyasong LED TV will be given away every day. On the second level, there are three golden soccer balls to be given away, worth a total of Bt3 million. Customers who pay for their purchases with a Tesco Lotus credit card will receive an extra Bt100,000 worth of gift vouchers.

"Besides in-store promotions, Tesco Lotus has organised a 'Zambarobic' dancing activity, which blends the famous Brazilian samba with aerobics, in shopping-plaza areas every weekend and at the aerobic-dance areas of Tesco Lotus stores every day," Wanna said.

At Tesco Lotus Plazas, there will be mini-concerts and soccer games on a 3D stage designed to resemble a real football pitch.

Clubcard

Tesco Lotus also has on offer a soccer-themed Clubcard for the first 5,000 customers who apply through the company's website. They will also receive double Clubcard points for the duration of the World Cup soccer tournament (June 12 to July 13).

Presenter James Mar is fronting the Go Go Goal campaign with comprehensive communications including TV, print, in-store media, online and social media.

"We are confident that our strong promotions and new ideas will be warmly welcomed by customers who choose Tesco Lotus as their destination during the World Cup season," Wanna said.


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