Parents with school-age children are busy at this time of the year as they gear up for the new academic year. Besides preparing uniforms and textbooks, especially for younger students, as these duties are still carried out by parents in many families, it
Many parents are excited to learn which classrooms – segregated according to academic aptitude – their children are allocated to, and whether they still share the same classes as their closest pals. Parents also keenly study changes in the curricula to find ways of supporting their children through yet another successful school year.
These real-life activities in many families require parents to juggle work and caring for their children’s well-being, as parents today are more involved than ever to ensure that their offspring succeed according to their expectations.
This is why fewer parents today spoil children with toys or give them money mindlessly. Though strapped for time, parents certainly pay attention to and care more about their children than in the past, thanks to the availability of new effective and efficient technological innovations.
When it comes to education, a wealth of information is on hand that allows the formation of mini-communities through social networks at school, such as Facebook or Line, where parents and students can exchange thoughts and experiences. An example of a common topic is “How do you make your children grow taller and healthier?”
Parents also buy extracurricular texts and other books to supplement their children’s general knowledge and on specific subjects.
All these discussions are a significant influence on many mothers, especially working women, who make decisions without having sufficient time to conduct in-depth research on these topics, browse bookstores or more fundamentally possess sufficient knowledge to discern whether the resources work.
However, these mothers are financially capable of making purchases that enhance their children’s development.
A rapidly expanding e-commerce industry is the “virtual classroom”, which offers complementary knowledge on various subjects studied at school. In fact, some schools even use these virtual classrooms – such as raz-kids.com for reading, brainpop.com for science, and ixl.com and Maths Whizz for mathematics – together with their curricula.
This phenomenon illustrates the determination and ability parents have to source a multitude of ways that help develop their children’s abilities.
This has also led to the use of various devices and related applications on electronic tablets that allow children to explore and learn more about the outside world, as well as revise their school lessons at all times.
Besides schooling, parents pay equal attention to the physical well-being of their kids, so successful educational toys have to be multidimensional rather than simple trendy toys with only one function, such as talking dolls.
An excellent educational toy is Lego. These colourful building blocks are enjoying a renaissance due to their emphasis on “learning by playing”. Besides developing very young children’s eye-and-hand coordination needed to improve their skill in wielding writing and drawing instruments, it also boosts the imagination of older children.
Another toy is the Rainbow Loom, which won the 14th Toy of the Year Award from the Toy Industry Association. It is popular with children and adults alike for inducing in them a state of meditation, and is a way of improving their faculties in many areas such as logical thinking, which will allow them to create and implement work that is carried out according to their plans.
Because of the social circumstances of intense competition for survival, parents are pressured to pursue higher education and earn correspondingly higher income, which leads them to place great significance in equipping their offspring for the even more competitive world they will face.
By teaching their children early in life how to conduct in-depth research on various topics from numerous sources, they believe their children can sail through life with greater ease.
It is for these reasons that parents today are willing to pay more as long as there are proven benefits for their children.