TechArt ready to spoil Porsche lovers

TechArt Thailand is revving up its new model line-up for local Porsche enthusiasts, in conjunction with the Q1 introduction of the visually stunning TechArt Magnum, which is based on the Porsche Cayenne SUV.

TechArt Thailand sales director Jittisak Wongsiri said: "The Porsche market has shown positive growth trends from both the grey and official channels. This uptrend automatically translates into increased demand for TechArt products and more importantly, the TechArt brand has an overwhelmingly positive image in Thailand."

Jittisak said this year's bullish Porsche market would allow TechArt Thailand to consider dealership appointments for the Thai market.

According to the Department of Land Transport and grey market sales figures, as many as 1,000 Porsche vehicles were sold in Thailand last year.

With TechArt (Germany) pushing an aggressive Asean expansion strategy, Thailand became the second market in Southeast Asia to be appointed as a TechArt franchise outside the German market, he said.

Singapore was the first among Asean counterparts to officially introduce TechArt products. TechArt Thailand 's showroom is located at A-Square off Sukhumvit Soi 26.

TechArt Thailand currently carries the complete tuning package complete with a staggering level of customisation for every Porsche model in the market. TechArt tuning packages range in cost from Bt600,000 to Bt2 million.

TechArt currently enjoys positive market reception from Porsche customers all over the world. Based in Leonberg, Germany, the company was founded in 1987 by Thomas Behringer. It is the only official tuning supplier for Porsche AG, and enjoys close proximity to Porsche's Zuffenhausen headquarters and R&D Centre at Weissach.

TechArt Thailand relies on TechArt Germany's in-house team of over 60 engineers, technicians, designers, leather and marketing specialists in order to push the TechArt supercar above Porsche levels, Jittisak said.

Apart from TechArt's commitment to technology and art, the brand will go the "extra mile", so to speak, when it comes to customer needs.

"If a customer wants a Louis Vuitton interior for his or her TechArt vehicle, we will buy every LV bag in the store to fulfill the customer's wishes," he said.

TechArt Thailand is a subsidiary of the Master Group Corporation (Asia) Co Ltd, which is also the official importer of Rolls Royce, apart from other automotive businesses.

The company recently highlighted accessories for the Boxer 981 such as front spoilers with integrated splitter flows, stainless steel twin tailpipes, sports exhaust system, gloss black roll bars, wind-tunnel tested rear wing with fixed-wing profile and Formula light Alloy wheels.