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THAIFEX

THAIFEX food fair sees trade visitors up by 11%

The organisers of this month's THAIFEX-World of Food Asia report that the fair saw the number of trade visitors jump by 11 per cent compared with last year. In total, the May 21-25 show welcomed 1,463 exhibitors - up nearly 10 per cent - and 30,479 trade visitors, with 24,138 local people and 6,341 coming from overseas, despite the country's political turmoil.

Michael Dreyer, vice president for Asia-Pacific of Koelnmesse, a German trade-fair organiser, said the 10th anniversary of THAIFEX-World of Food Asia marked a milestone.

"It is a bigger, better and ever more international edition. It believes the next decade will bring more outstanding growth not just in the scale of our show, but also in quantitative and qualitative volume. "The 11-per-cent increase in our trade-visitor attendance has proved our stance as a business-driven trade show, despite the challenging political situation right from the start of our show until the closing day."

The three-day trade event from May 21-23 (the public event was the following two days) garnered a thumbs-up rating from exhibitors for another year of record-breaking trade-visitor attendance. Buyers were able to meet up with exhibitors ranging from food and beverage producers through to seafood, coffee and tea producers as well as equipment and food-service providers.

THAIFEX-World of Food Asia offered trade visitors opportunities to identify potential business partners across 16 different food and hospitality segments, with similar robust performance in World of Seafood, World of Coffee & Tea and World of FoodService.

Chris Ooi, head of sales and marketing at Everbest Soya Bean Products, said the Malaysian company saw an improvement in the quality of the visitors at its booth, with buyers coming from Southeast Asia and Europe. "Sales leads and deals were made at THAIFEX-World of Food Asia and this, to us, is what made the show a success."

Matt Rutter, general manager of Geraldton Fishermen's Co-operative, said: "This may be the first time we have participated at World of Seafood, but the display of live lobster in a tank has certainly been a crowd-puller. We are very pleased with the business potential generated through this show, with inquiries from Japan, Korea, the Middle East, Norway and of course, Thailand. We will be making every effort to return for the next edition in 2015."

Charles Kutner of Boncafe Thailand, who participated in the World of Coffee & Tea highlights, said the environment was very conducive, as there were many experts in the coffee and tea business who shared their insights through the Boncafe workshops. "We were able to network with the best from the industry, and made many good contacts."

Toshiharu Uki, director of the trade promotion department of Jetro Bangkok, said: "As the partner country this year, THAIFEX-World of Food Asia brought much attention on Japan and our speciality products. Many of our companies had successful business meetings with potential buyers from Thailand and overseas, and they were satisfied with their outcome.

"Overall, the return on investment from THAIFEX-World of Food Asia has exceeded our expectations. Next year, we hope to return with more companies."


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