TCEB launches 'Asean We Stand' project

Economy September 21, 2013 00:00

By The Nation

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Network of dialogue exchange, cooperation with foreign counterparts in run-up to AEC

The Thailand Convention and Exhibition Bureau (TCEB), as it seeks to boost annual revenue growth from meetings, incentives, conferencing and exhibitions (MICE) to 5 per cent on average, launched the “Asean We Stand” project yesterday at Impact Muang Thong Thani. 
By the end of the third quarter of this fiscal year, Thailand had welcomed 152,820 MICE travellers, up by 15.68 per cent year on year. They generated revenue of Bt11.52 billion, an 11.68-per-cent increase. It is expected that fiscal 2013 will achieve the targets of 172,660 MICE travellers and revenue of up to Bt14.1 billion. 
The TCEB targets 5-per-cent growth in the number of MICE travellers next year and 10-per-cent growth in revenue. The exhibition industry will bring around 181,200 travellers, generating about Bt15.4 billion in revenue.  
Jaruwan Suwannasat, director of the TCEB’s exhibition and events department, said that having realised the importance of forming alliances both locally and internationally, the bureau had collaborated with the Thailand Incentive and Convention Association, the Thai Exhibition Associatio, Thai Airways International, the Thailand Management Association and the Event Management Association to organise yesterday’s “Asean We Stand” programme. 
Asean We Stand is the heir of the Asean MICE Collaboration project, as the country prepares for regional integration under the Asean Economic Community (AEC). The TCEB has designed the project with an eye to promoting cooperation and networking with the public and private sectors on a regional level to improve and strengthen Thailand’s and Asean’s MICE industries. Ultimately, the project aspires to empower the Asean MICE industry as the world’s leader in this sector.
Asean We Stand will see the initiation of a network for dialogue exchange, extension of cooperation and integration of information of Asean countries in preparation for the establishment of the AEC in 2015.  
Next year, the TCEB will continue operating under its “Win, Promote and Develop” strategy. It will work to attract more mega-events into Thailand and place more importance on the country’s top industries, including oil and gas, food and agriculture, tourism and automotive. Further, special marketing promotions under the “Asean-centric” concept will be applied.
“Upon the integration of the broader Asean economy with the AEC in 2015, it is foreseen that the exhibition industry that year will grow by 30 per cent. Around 545,000 business travellers will participate in exhibitions in Thailand, which could generate Bt46.5 billion,” Jaruwan said.