The Thailand Convention and Exhibition Bureau (TCEB) has revealed a "MICE capabilities" development plan, following the bureau's five-year (2012-2016) strategic development road map.
Thailand is the first country in Asia to develop a “MICE Curriculum” to produce international-standard professionals.
This year, the TCEB is expanding its educational collaboration to 27 more vocational colleges. To prepare Thailand’s MICE (meetings, incentives, conventions and exhibitions) professionals for expansion in the Asean region, it is also initiating a “MICE Career Day” to offer career opportunities for new graduates.
TCEB president Nopparat Maythaveekulchai said the bureau was aware of the importance of sustainable development of the country’s bustling MICE industry, in which professionals would play a vital role in driving this industry forward into the Asean Economic Community (AEC) that is to be fully implemented next year.
The development plans will focus on strengthening capabilities and skills of the stakeholders towards international standards; MICE database development; MICE standards; and MICE preparation for the AEC.
To improve MICE education throughout Thailand, TCEB has launched the MICE Academy, whose slogan is “Creating Future MICE Leaders”. The academy highlights three areas of development: the MICE Curriculum; the Coach the Coaches Programme; and the MICE Academic Exchange Programme.
Further, TCEB yesterday announced its partnerships with an additional 27 vocational colleges nationwide that will include the international-standard MICE Curriculum in their programmes.
As the first country in Asia with this educational approach, Thailand can be expected to maintain its leadership in the MICE industry, the TCEB believes.
The project is expected to produce more than 5,000 MICE students this year and up to 20,000 by 2015, Nopparat said.
In addition, the MICE Academic Exchange Programme features knowledge exchange between educational institutes in Thailand and foreign countries. The programme will include various activities, such as conferences, college visits, network establishment and educational tours in target countries, including Germany, Japan, the United States, Australia, Switzerland, China and Britain.
“Today, Thailand is the top market for international exhibitions in the Asean region,” he said. “Bangkok has been ranked first among 10 Asian cities for its ideal international conference facilities.
“Stepping into the AEC is synonymous with opening up towards freedom of competition, which will become more intense from time to time, both in terms of business and movement of manpower.”
He said improving professional standards towards international levels would enhance the competitive advantage of the Thai MICE industry.
“In other words, this will respond to the vision of TCEB in reinforcing Thailand as the premier destination for MICE in Asia,” Nopparat said.