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'Social entrepreneur' project launched

JP Morgan and the JPMorgan Chase Foundation have joined Thammasat University to encourage youth to become social entrepreneurs and to strengthen businesses in rural communities.

Their "Developing Youth Social Entrepreneurs and Rural Micro Entrepreneurs" initiative, which is strongly supported by a range of public and private organisations, aims to improve entrepreneurial capabilities in three groups - new entrepreneurs in rural areas, those in rural areas who are interested in starting a new business but lack experience and skills, and city youth with an interest in becoming social entrepreneurs.

Three Thammasat institutes - the Human Resources Institute, School of Global Studies and Institute of Business Incubator - will provide guidance and expertise and will ultimately help develop 400 community-based entrepreneurs by next year.

Associate Professor Witaya Danthamrongkul, deputy director of the Human Resources Institute, said yesterday that the project aimed to improve the quality of life of people in lower-income communities by enabling them to earn a living in a sustainable and entrepreneurial environment.

The deep collaboration between the private and public sectors is a first for Thailand, he said.

"Besides Thammasat's three key institutes, we have expanded our alliances to cover several public- and private-sector organisations to create a network of mutual support and ensure the project's success.

"We are delighted that these organisations, along with our key partner on this new and exciting programme, JPMorgan, will be playing important roles in supporting many communities throughout Thailand," he said.


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