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Social TV part of a multi-platform push by NMG

Why watch TV passively when you can do a lot more than just absentmindedly press the buttons on the remote control? And if you love to tweet or post Facebook updates about a TV show, why not do it in style, with channels that not only welcome your contributions and feedback, but are willing to broadcast them and use them to create a greater dialogue yet?

Social media will play a major part in TV channels under the Nation Broadcasting Corporation and upcoming Krungthep Turakij TV, starting with the "Khaokhon Khon Nation" (9.30pm-10.30pm, Nation Channel, Monday to Friday) and "Khaokhon Rab-arun" (6am-8am, Nation Channel, Monday to Friday).

Starting on July 1, the two news programmes will feature relevant social media messages posted before, during and after the show times.

"This is another important innovation of NMG, which fully realises the power and role of social media," said Suthichai Yoon, NMG chairman and editor-in-chief.

Yesterday, he led hundreds of NMG journalists and sales personnel to pose for a historic photo that embodied the media group's multi-platform public service and business philosophy.

The photo occasion also kick-started the countdown to a "One Nation" family event on July 1, which marked the 42nd anniversary of what began with a dozen reporters armed with clanking typewriters.

Today, Suthichai said, the "Nation family" can reach out to millions of readers and viewers through both traditional and new media channels.

NMG also believes it has the biggest "fan base" in social media, thanks to the current multi-platforms and years of training to groom NMG journalists for the multi-dimensional media landscape. NMG reporters now can communicate real time with their viewers and readers, inspiring Suthichai to move another step forward with the concept of "Social TV".

To make use of social-media activities in TV programmes or production will not only promote two-way communication, which is the norm in today's media, but also help in the business aspect, according to Suthichai. "Public reaction to content will be immediate. Journalists will be helped by the instant feedback, whereas viewers will have a totally new experience where watching a TV news programme is concerned," he said.

Content generated through the "back channels" - smart phones, tablets, desk-top computers - is a true indicator of social and democratic dynamism in Thailand and NMG is excited to be one of the first to seriously implement the concept of social TV, Suthichai said.


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