Skymate expects new Mirror War game to drive revenue

Corporate February 11, 2014 00:00

By Jirapan Boonnoon
The Nation

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New game publisher Skymate is launching a massively multi-player online role-playing game called Mirror War to boost revenue to Bt250 million this year.

Managing director Sudket Liengprayoon said yesterday that the firm had joined hands with L&K Logic Korea to release the game featuring arcade-style shooting at on March 12. 
The firm’s marketing strategy this year focuses on building the network, recruiting more than 10,000 Internet cafes or about half of such shops nationwide, aiming at gamers aged 13-25 and developing three online computer games and two mobile games, which come with casual and shooting styles. 
It will increase social acceptance with such activities as game competitions. 
It will leverage social networks to expand its gamer base and form strong alliances to distribute games to the market. 
“We see Thailand as still a high-potential game market and the overall game market growing about 12-15 per cent with a value of about Bt5 billion. Smartphones, tablet computers and high-speed Internet will drive market growth,” he said.
Thailand now has about 15 million to 16 million active game-lover IDs. The firm expects that it will gain about 2 million to 3 million IDs this year. 
“The competition of the game industry in the Thai market is entering the second generation, in which game developers and game publishers will develop and provide games to support new mobile devices and gadgets,” he said. 
The firm expects to capture about 5 per cent of the market this year and about 10 per cent in three years, when its product catalogue will grow to 20 online games, half for personal computers and half for mobile phones and smartphones. 

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