Sixt Thailand is expanding its fleet from 700 vehicles to 1,000 due to a rise in the car rental market, thanks to the upcoming tourist season.
Sukolkarn Thamchuanviriya, director at Master Group Corporation (Asia), which operates the Sixt franchise in Thailand, said the company will spend Bt250 million to expand its fleet with new vehicle segments including MPVs.
“Now that the political situation has settled down and the public sector has clearly seen the state policies as well as the economic direction, we must be able to catch up with business trends,” she said. “So we are expanding our portfolio to include long-term Master Car Rental [3,000 vehicles] and short-term Sixt Thailand [1,000 vehicles], to have a combined total of 4,000 vehicles,” she revealed.
Master Car Rental is the country’s number five car rental company with an income of Bt1.2 billion per year (85 per cent Master Car Rental and 15 per cent Sixt).
“We are also checking on the requirements of customers in each region so that we can offer them a more complete service,” she added.
Sukolkarn said adjusting vehicle types to suit customer preference is being carried out, for example with the purchase of a fleet of Honda Mobilio sub-compact MPVs.
“We found out that more families are using rental cars due to the growth of low-cost airlines, and this has greatly benefited the car rental business,” she said, adding that by the year-end the company would offer at least 50 Mobilios for rent.
Sixt is already offering a promotion for the Mobilio, with a rental fee as low as Bt899 per day.
By the end of the year Sixt plans to expand the number of its outlets to 20. The 18th branch has been opened at Donmueang airport, while two more branches will open in Patong (Phuket) and Nakhon Si Thammarat.