Refurbished Siam Center to reopen this month amid Bt600m grand promotion

Corporate January 04, 2013 00:00

By The Nation

3,315 Viewed

After closing Siam Center last year for renovations worth Bt1.8 billion, Siam Piwat Co has set aside a budget of Bt600 million to stage a grand reopening starting this month and continuing through March.


 Of this amount, Bt200 million will be spent on the opening event from January 9-11. Another Bt200 million will be spent in February and the remainder in March.

After this campaign, the mall targets at least 200,000 customers a day.

Before it closed last year, Siam Center received 280,000 visitors a day, according to Siam Piwat’s executive vice president for business promotion, Mayuree Chaipromprasith.

She said the renovations were complete and would be unveiled next week under the theme "Let the Legendary Party Begin". The theme of the new-look Siam Center is "Ideaopolis", or "city of ideas".

Siam Center is introducing a globally revolutionary new retail concept, Mayuree said. The event will be crowded with celebrities, dignitaries and representatives of global and Thai media, including world-renowned international and Thai bloggers. The spectacular guest list is sure to dazzle customers, she said.

Next Wednesday, there will be an exclusive preview for business partners, international brand owners from overseas, representatives of leading local brands, VIP guests, celebrities and leaders from many circles. The mall will also host the first concert in Thailand by American singer/rapper Nicki Minaj.

On January 11, two stars from the hit TV series "The Gossip Girl" – Leighton Meester, who plays the character Blair Waldorf, and Ed Westwick, who plays Chuck Bass – will appear, and British singer Taio Cruz will perform.

After the reopening, Siam Center will offer special promotions, including free gift vouchers worth Bt1,000 each for the first 1,000 customers who register at the main entrance on Rama I Road on January 11.

From January 11 to February 17, free gift vouchers worth Bt500 each will be given away to the first 100 customers who spend a minimum of Bt5,000.

Customers who spend more than Bt4,000 will receive a chic limited-edition shopping bag designed by Santtu Mustonen, a designer behind several global brands, while stocks last. |