The Nation

Red Mango ice cream arrives

Red Mango, a well-known South Korean ice cream, will be imported by KRC (Thailand) and targeted at health-conscious consumers.

The company plans to open at least 30 branches around the country next year. It opened its first one at All Seasons Place in October, which will soon be followed by other Bangkok outlets in Siam Square and The Mall Bang Kapi. CEO Kim In-yeop said the company had received a licence from Red Mango's mother company in South Korea. Its right to sell the premium ice cream covers Southeast Asia."Red Mango's product is a non-fat yogurt ice cream that is very popular in Korea despite the cold weather. There are 170 branches in Korea after the business started five years ago. Its mother company has marketed the ice cream in the United States in 26 branches. I believe Red Mango will be a hit in a warm country like Thailand," he said.Initially, Red Mango will provide only the original yogurt flavour, but strawberry and green tea will be available soon. Kim said KRC (Thailand) would open four Red Mango shops in Bangkok this month, in Siam Centre, CentralWorld, MBK and The Esplanade. Next year's expansion will include Bangkok, Chiang Mai, Pattaya and Hua Hin.The company also franchises its business. Investment is between Bt2.5 million and Bt10 million, according to the shop's size. "The net profit margin of this business is 30 per cent, which is a very high return. Franchisees can earn a profit within a year-and-a-half. I expect the company to generate Bt150 million to Bt200 million in revenue next year," Kim said.KRC (Thailand) plans to import several South Korean brands next year, including Chica Loca, a fashion brand targeted at teenagers. "Korean style is very popular among Thais, and I believe it will last. I want Red Mango shops to be the place to connect the two traditions," he said.

Nalin Viboonchart The Nation

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