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AP (Thailand) enters venture with Mitsubishi Estate

AP (Thailand) is joining with Mitsubishi Estate, Japan's largest property developer by assets, to launch three projects here worth Bt7.5 billion.

Under the agreement signed on Monday, three 51:49 joint ventures will be set up - Asian Property (Sukhumvit) Co, AP (Praram 9) Co and AP (Nonthaburi) Co - to develop the three projects.

Representing Mitsubishi Estate Group are MEC Thailand Investment, a company recently formed by Mitsubishi Estate Asia, and Mitsubishi Jisho Residence Co, both wholly owned subsidiaries of Mitsubishi Estate Co.

SCG unit, Nippon Paper in JV

Siam Cement's paper subsidiary is partnering with Nippon Paper Industries to form a strategic joint venture.

Under the agreement, the Japanese paper producer will inject Bt5.03 billion for a 30-per-cent stake in SCG Paper's fibrous chain.

Subject to fulfilment of the investment conditions, Bt3.3 billion will be invested by next June for an estimated stake of 22 per cent, while the remaining amount will be invested by June 2016 for the remaining stake.

This partnership is expected to create an effective synergistic platform that enhances new product development, production efficiency, marketing and the sales network.

It is in line with SCC's move towards high value-added products and services and becoming a sustainable-business leader in Asean.

'Bangkok Electronica' |offers discounts

The Power Mall chain will spend Bt65 million to launch the "Bangkok Electronica" campaign to drum up retail sales of audio-visual, home-appliance and information-technology products.

The event will be held from tomorrow to January 5 at The Mall Group's Bang Kapi, Ngamwongwan and Bang Khae branches.

Power Mall and its 200 partners organised this big sale to give customers discounts of up to 60 per cent.

Jakkrit Keeratichokchaikun, senior vice president of The Mall Group, said yesterday that the company targeted sales from the event at Bt450 million.

True Coffee to hold |barista competition

True Lifestyle Retail Co, the operator of the True Coffee cafe chain, is staging the country's first barista competition.

The contest is aimed at strengthening the coffee business, as True plans to open 300-400 more branches in five years, assistant director Vidchuda Sukeewattanamongkol said yesterday.

The "True Coffee Barista Thailand Championship" will be broadcast on True's channel, aiming to improve the ability of True Coffee's baristas.

This year, True expects revenue to grow 30-40 per cent. Next year, the company will add 100 outlets to its network.

NFI launches online |Thai food museum

The National Food Institute has launched the "Thai food museum" at as part of the government's "Thai Kitchen to the World" policy.

Petch Chinnabutr, president of the NFI under the Industry Ministry, said the website did not provide just information about Thai dishes, in terms of quality and nutritional value, but also traditional Thai recipes to the international audience, opening new markets for Thai cuisine.

The website is expected to attract at least 100,000 users next year.

In the first phase, the website will focus on the origin, nutrition, ingredients and recipes from Thailand's four regions. The information will be provided both in Thai and English. This "online museum" will also be linked to Facebook at, Twitter at, YouTube and Google Plus.

In the next phase, the NFI will add demonstration videos, recipes for Thai sweets, information on the benefits of certain spices, and usage tips, he said.

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