PTG appoints Leo Burnett to oversee brand communications

PTG Energy, operator of the PT chain of fuel stations, has appointed global advertising firm Leo Burnett to oversee brand communications. The move forms part of a major brand revitalisation aimed at making PT the No 1 oil-retailing brand in Thailand.

Chief executive officer Pitak Rajkijprakarn said yesterday that over the past year, the company had begun a huge brand adjustment and overhauled the design and format of its retail stations.

The overhaul started with the PT station in Bang Pahan district, in Ayutthaya province, which has been renovated in line with the new brand image - one which Pitak described as "more modern and fully equipped with a more comprehensive range of facilities to meet customers' needs".

Under the partnership with Leo Burnett, the company will also focus on developing its advertising and public relations strategy by determining an appropriate and effective integrated marketing communications plan, and setting an estimated budget of Bt100 million for such business development, he added.

JSL and KBank launch finance TV reality show

JSL Global Media and Kasikornbank have teamed up to introduce "The Expert - Dream Inspiring Phenomenon", Thailand's first finance TV reality show, presenting celebrities' experiences and useful advice from financial experts. The show, scheduled to air on Channel 5 each Sunday, is aimed at encouraging people to save money and reduce household debt. In support of this effort, KBank is boosting the number of K-Experts to 2,500 at branches across the country.

The bank's executive vice president, Pakorn Partanapat, said the show would be based on KBank's financial-advisory prowess, and its ability to cater to the different demands of diverse customer segments.

JSL's experience and reputation for quality TV production will help communicate knowledge with target groups in an entertaining manner, thus making serious financial matters simpler for viewers to grasp.

The show will inspire those who wish to pursue their dreams, but lack experience in planning and savings management. Financial advisors and experienced persons will be there to consult and provide their views, "so that all dreams may come true", Pakorn said.

Dulux campaign features return of Lux the dog

Dulux, the world's largest paint and coatings company, is launching a campaign titled "A Million Reasons to Recolour Your Home" to encourage people to repaint their abode more regularly and refresh their living space with new and vibrant colours.

The campaign gives consumers the chance to win more than Bt2 million worth of gold when they make a Dulux purchase.

The campaign will also see the return of Lux, the iconic Dulux dog known around the world for representing the company's paint.

Lux will return in a series of three TV commercials themed to show how "repainting your home can bring happiness to your loved ones".

Chroong Kanjchanapoomi, managing director of AkzoNobel (Thailand), the local unit of the Dulux brand owner, said: "Renovating or redecorating your home doesn't need to be a major activity in the home, as simply recolouring one wall can reinvigorate a room and freshen up your home. Dulux has a range of over 1,000 colours to choose from, so when you are looking for the right shade to make your loved ones feel happy, we have something for everyone.

"One small change in brightening up your home can bring happiness to the whole family and we are sure that Dulux colours can enhance homes around Thailand. Our 'double luck' promotion running until June 15 also gives extra reason to refresh your home, as there is up to Bt2 million worth of prizes to win." - The Nation