Osotspa Co, a Thai manufacturer of pharmaceutical and consumer products, and Myanmar-based Loi Hein Co have established a joint venture, Osotspa Loi Hein, to strengthen the competency and penetration of Osotspa beverages in Asean.
Osotspa Loi Hein will take full charge of marketing, sales and distribution for all Osotspa beverages in Myanmar, especially the M-150 and Shark energy drinks, Ratch Osathanugrah, chairman of Osotspa, said after signing the agreement on Tuesday with Sai Sam Htun, chairman of Loi Hein.
Myanmar has one of the largest populations in Southeast Asia. Its energy-drink market has shown remarkable growth to surpass Bt5 billion per year, of which Bt3 billion is in the form of imports.
Both companies will expand M-150 and Shark into the Asean market.
Loi Hein is the leading beverage manufacturer and distributor in Myanmar. It is a strong performer with in-depth knowledge of markets, customers and trade.
It offers purified bottled water, carbonated and non-carbonated soft drinks and energy drinks.
Osotspa is the brand leader in certain beverage segments in Thailand. It has expertise in marketing and manufacturing.
Combining the strengths and capabilities of both companies, the new firm aims to be the leader of the beverage market in Myanmar and Asean.