Organisers of international expo for digital industry to

Economy May 14, 2014 00:00

By The Nation

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dmexco, an international exposition and conference for |the digital industry, will for the first time bring the top minds |of the Asian digital sector together at a satellite event in Singapore.

To be held on May 29, the event will feature presentations by renowned market players as well as several panel discussions under the heading "Video Advertising – Get with the Programmatic".

But the organisers say the event’s main benefit for the |invited guests will be the opportunity to engage in extensive networking at the top international level.

The main dmexco event takes place annually in Cologne, Germany, and this will be the first time a satellite expo has taken place in Asia.

The theme-oriented net-working event will be attended by selected decision-makers |and executives from the marketing, media and advertising sectors.

The event aims to provide crucial information about one of the sector’s most relevant trends at the moment, programmatic video advertising.

Experts will highlight the |new dimensions of animated advertising in several presentations, with panel discussions devoted to controversial topics such as "Programmatic |Premium – Myth or Reality" and "The Three Prophets – Three Market Leaders and Three Predictions for Global Video Advertising".

Christian Muche, dmexco director of business development, strategy and international affairs, and Frank Schneider, director of marketing, sales and operations, said Asia’s digital economy was an extremely dynamic as well as innovative market that was accelerating |and also influencing other regions.

They promised that the Singapore event would provide Asian companies with an ideal platform on which to make valuable contacts with all of the big players of the world’s digital industry and boost their international business.