PATTAYA CITY plans to set up a hotel information centre, the country’s first online information unit, to help operators make more informed investment decisions.
“Once the centre is open, tourism operators, public organisations and members of the public can search for updated data and statistics for reference or use it as a guide for new investment,” Chuwit Mitrchob, assistant director-general of the Designated Areas for Sustainable Tourism Administration (DASTA), said last week.
Many investors built hotels |in Pattaya or expanded into |the city over the years because they were given an inaccurate picture.
“The city has too many hotel rooms and that has ignited a price war,” he said.
The hotels are located in 10 sub-districts in Pattaya and two sub-districts in Sattahip.
DASTA recently conducted a study on the hotel business and investment in Pattaya and found that the city was lacking accurate data.
According to a survey, there are 12,000 hotels in the country, while Interior Ministry figures show that there are only 7,400 registered hotels, which account for 350,000 rooms.
Pattaya alone has 225 registered hotels, less than the 2,600 hotels from the survey.
City Hall will soon ask all hotels – registered and non-|registered – to provide their information to the centre for analysis.
Key tourism stakeholders such as the Thai Hotels Association’s Eastern Chapter, Pattaya Tourism Business Association, the Association of Thai Travel Agents and the Tourism Authority of Thailand have expressed full support for the project, as they believe it will prevent a price war and also help operators make higher margins.
If the first project is successful, DASTA will endorse similar ideas in other key tourist cities.