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"Omotenashi" business seminar planned

Franchise Advantage (FCA), a Japanese consulting firm specialiing in the franchising business, will host its third business seminar in Thailand to educate prospective Thai franchise holders on "Omotenashi", the Japanese spirit of hospitality.

The, aimed at middle to top management, will be hosted by Masami Tajima, CEO of FCA and Technology Promotion Association (Thailand-Japan) (TPA), on May 23-24.

During the seminar, attendees will learn about the development of human resources, as well as the understand how to improve service to help businesses prosper in a competitive environment, and how to build a strong management team that is able to execute important business decisions in the workplace.

The seminar continues the series of Japanese focused business seminars the group is holding in Thailand, and follows the successful event focusing on service chains around the world which was held in February 2014.

During the event, over 150 people attended the 'Cool Japan' business seminar, hearing presentations from distinguished guests incuding Masami Tajima, CEO of FCA, Chadatip Chutrakul, CEO of Siam Piwat, and Kaino Yasuhiko, president of Farm Designs.

During the seminar the guest speakers shared their insights on a wide range of business topics including how the philosophy of OMOTENASHI can develop theThai service market and enrich Thai people's daily life. Additionally, guest speaker Chadatip Chutrakul shared her experience of how Japanese service management has impacted the Thai retail market to the audience, giving a unique look into how retailers should approach the market.

The current series of business seminars are the first the TPA has held for the service industry, and this is in response to emerging business needs as the market moves from manufacturing to service based industry in Thailand, and TPA will undertake consulting services for individual companies in cooperation with FCA.


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