Nu Skin increases sales by 25% in first half

Corporate July 02, 2014 00:00

By The Nation

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Nu Skin Enterprises (Thailand) has successfully increased sales by 25 per cent during the first half of this year and aims to sustain that momentum with its new product, ageLOC TR90.

Pakapun Leevutinun, president of Nu Skin’s Thai and Vietnamese operations, said yesterday that the direct-selling business had tapered off at the end of last year because of the political and economic situations. Nu Skin was also slightly affected. 
That motivated the company to take a proactive marketing approach at the beginning of this year that appeared to have considerable potential, as Nu Skin Thailand was able to reverse its sales trend. AgeLOC skincare and food supplements have risen from 50 per cent to 67 per cent of sales, while other skincare and food supplements have fallen from 50 per cent to 33 per cent compared with January-May 2013. 
The launch of ageLOC R2 last year has helped boost sales as ageLOC products have been well received by consumers. 
Nu Skin continues to organise exclusive incentive trips for distributors to attract and encourage them to carry on the business. On average, a trip is planned each month for one group of participants.
Nu Skin has more than 680 “Millionaire Club” distributors, as it aims to become the world’s leading direct-selling company, generating more income for its distributors than other companies. 
During the first half of this year, the number of distributors with Bt1 million in commissions have increased by 12 per cent, Pakapun said.