Makes highest monthly sales since entering nation 59 yrs ago
Nissan Motor (Thailand) hopes to sell more than 100,000 vehicles in the country during the 2012 fiscal year, equivalent to a 10-per-cent market share, according to new company president Takayuki Kimura.
Kimura told journalists at Nissan’s annual press conference that the auto-maker is targeting a 15-per-cent market share by the year 2016.
“For the 2011 fiscal year, Nissan sold 76,524 vehicles in Thailand, up 18 per cent compared to the same period last year. Our market share also grew to 9.2 per cent, which was in line with our business plans called ‘NMT Power Up 2016’ that we announced last year,” Kimura pointed out.
“Moreover, we closed the fiscal year with sales of 12,698 vehicles, the highest monthly sales since Nissan entered Thailand 59 years ago,” he said.
Kimura attributed Nissan’s success to the introduction of its 2 eco-cars – the March and Almera.
“We were the first company to offer an eco-car and we are still the only company that offers two types of eco-cars,” he said.
Nissan plans to open 20 additional showrooms this year, Kimura said.
“Our final strategy is to stun the Thai auto market in the second quarter of this fiscal year with a new midsized compact sedan as well as two more new models towards the end of the year, including another body type for the compact passenger car model,” he revealed.
Besides taking the helm at Nissan Thailand, Kimura has been appointed president of Nissan Motor Asia-Pacific and assistant director for Asia Oceania (excluding China).
He has more than 20 years experience in the automotive industry and was previously president of PT Nissan Motor Indonesia.
Nissan sold 4.845 million vehicles worldwide, up 15.8 per cent compared to the same period last year.