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Economy January 29, 2014 00:00

By The Nation

Top Bangkok land prices |at Siam Square, Rama I

Land prices at Siam Square and Rama I Road are the highest in Bangkok at Bt1.65 million per square wah (Bt412,500 per square metre), according to the Agency for Real Estate Affairs (AREA).

Meanwhile, land price in the city increased by 4.6 per cent on average last year, but AREA believes that the current political problems will ensure they increase by only 3 per cent this year, said the agency’s CEO, Dr Sopon Pornchokchai.

He added that land prices in Bangkok had grown by an average of 3-4 per cent a year since the economic crisis in 1997.

FAO holds rice meeting

Senior government officials and development partners from across Asia met in Bangkok yesterday to finalise a regional rice strategy.

Convened by the Food and Agriculture Organisation (FAO) of the United Nations, the “Consultative Meeting on Rice Strategy for Asia and the Pacific” attracted more than 40 participants from some 17 countries of the region and representatives from development partners.

The participants are considering the contents of a draft “Rice strategy for sustainable food security in Asia and the Pacific region” that, once adopted, would have an impact on the prospects for food security for future generations.

The delegates are from major rice-exporting and -consuming countries including Thailand, India, Vietnam, Indonesia and the Philippines.

In 2012, the FAO’s member states called on the organisation to help them formulate a regional strategy that would benefit both net exporters and importers of rice – a staple food source across the Asia-Pacific region.

While it is recognised that each country must have its own strategy – a single regional policy cannot provide a one-size-fits-all solution – there is believed to be a need for guiding strategic options for future rice-sector development.

Bonuses fail to please

A survey by has found that 72 per cent of Thai employees are not satisfied with the bonuses they received at the end of last year, with 44 per cent receiving less than Bt20,000.

Most of those surveyed said they would use their bonus to pay off some debts, as personal savings, to share with parents, and for general expenditures, in that order.

Meanwhile, 28 per cent said they did not receive any bonus for 2013, and 12 per cent were not sure if they would receive any bonus, (Thailand) branch manager Thanaporn Satitpunwaycha said. (Thailand) has conducted the employee-bonus survey for the past three years.

The survey involves distributing questionnaires to employees in the various sectors and industries listed in the website’s database. This year’s poll covered 3,069 employees, 66 per cent of whom were categorised as general staff, 14 per cent senior staff, 16 per cent managers, and 2 per cent senior managers and above.

McDonald’s World Cup event

McThai, the local franchisee for McDonald’s restaurants, will spend more than Bt50 million on the “2014 McDonald’s Fifa World Cup Brazil” campaign to celebrate the world’s largest soccer tournament.

Petcharat Uthaisang, marketing director of McThai, said the campaign would include marketing events as well as multi-media advertising. Attractive promotional activities will be held throughout the campaign, to be held from today until the end of the tournament, which is to run from June 12 to July 13.

The campaign will include lucky draws for trips to Brazil to watch the World Cup matches, and live broadcasts of the games at McDonald’s restaurants for those not fortunate enough to go in person.

There will also be a “player escort” activity, under which young Thais can get close to the players at the opening and ending matches.

Between May and July, a new McDonald’s menu will feature the tastes of Brazil.