New venues spur shows, event business

Economy April 06, 2015 01:00

By WATCHIRANONT THONGTEP
THE NAT

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LEADING event-management companies are continuing to create their own shows while also bringing in international shows to attract audiences amid a sluggish economy.



Some of the local highlights are “The Sound of Music” by Guts Entertainment from April 2 to 26, “Hom Rong the Musical” organ?ised by Workpoint Entertainment from April 4 to May 3, and “Roi Duriyang the Musical” scheduled by Index Creative Village for August 20-25. 
Among the international concerts coming into the Kingdom are “Cirque du Soleil Quidam Live in Bangkok 2015” brought in by TrueVisions from July 29 to August 3, The Backstreet Boys’ “In a World Like This” tour, Katy Perry’s “The Prismatic World” tour, Disney’s “Beauty and the Beast – The Original Broadway Music Spectacular”, and “Disney on Ice! Dare to Dream”.
Komkrit Sirirat, deputy managing director of Thai Ticket Major, said the key driver for entertainment events was the opening of two new venues in Bangkok’s central business district on top of the existing venues such as Impact Muang Thong Thani, Royal Paragon Hall, Bangkok Convention Centre at CentralWorld, Muangthai Ratchadalai theatre and the Thailand Cultural Centre. 
The new venues are Muang Thai GMM Live House, which can accommodate up to 2,000 peo?ple at CentralWorld shopping complex, and KBank Siam Pic-Ganesha Centre of Performing Arts, which houses 1,000 seats at Siam Square One shopping mall. 
To promote the Pic-Ganesha Centre, Workpoint Entertainment has created “Hom Rong the Musical” to be staged at this theatre. Sponsored by Kasikornbank, the show started on Saturday and will run until May 3. 
Index Creative Village in cooperation with the Cultural Ministry will stage “Roi Duriyang the Musical” from August 20 to 25 at the National Cultural Centre at a cost of about Bt30 million. Kriangkarn Kanjanapokin, co-chief executive officer of Index Creative Village, said show business was one of the company’s nine core businesses. 
In another collaboration, TrueVisions, Charoen Pokphand Foods and True Corporation are jointly investing Bt200 million to bring Cirque du Soleil’s “Quidam Live” touring show to Bangkok. 
Barathorn Kasemsri na Ayudhaya, head of commercial and business development of TrueVisions, said the show, with a full-scale production and more than 100 crew members, was expected to draw more than 70,000 guests, both Thais and foreign tourists. 
It will run from July 29 to August 3 at Impact Arena Muang Thong Thani.
The company is investing more than Bt50 million to promote this show, on TV, print and online media, and “viral” marketing.